Ecommerce has revolutionized the way shopping of commodity goods is done. Ecommerce companies started to operate in India from 2007 and majorly sold books. However in past 8-9 years ecommerce industry has witnessed an exponential growth and now its sells anything from everything. Cleaning equipment is one of those product categories and is seeing a substantial rise in sales through online marketplace.
Market size and growth opportunities
Size of Cleaning and waste management industry in India was INR 4500 crore as per a report from 2014. With Indian Prime Minister鈥檚 announcement of Swachh Bharat Campaign this industry has received a major boost. Industry experts have pegged its growth rate at 40% for next three years. Government of India has announced Smart City Campaign under which 100 cities in India will be identified and equipped with infrastructure and amenities akin to European cities. Work has already begun and cities to be developed in first phase are identified. This initiative by Modi government is added boost for cleaning and waste management industry as health and hygiene is one of the defining parameters of Smart Cities. These offers a huge opportunity for ecommerce players who sell cleaning equipment which sees wide level of acceptance among buyers to purchase online.
Types of cleaning equipment
A wide variety of cleaning equipment are being sold online catering to various domestic and commercial needs. Products sold online are recycling equipment Yannick Ngakoue Youth Jersey , restroom equipment, wet mops, squeegees and buckets, toilet seat covers, floor cleaners and maintainers, large area vacuum cleaners, cleaning carts and trolleys, handheld and canister vacuum cleaners.
SWOT Analysis: Online cleaning equipment Industry
Strength 鈥?Growing acceptance among buyers to purchase cleaning products online 鈥?Wide range of products from multiple brand providing buyers 鈥?Multiple Payment options available including Cash on Delivery 鈥?Faster delivery and packaging
Weakness 鈥?Buyers are uninclined to purchase cleaning products with high price tags online. 鈥?Acceptance still limited to Tier 1 cities unlike apparel and electronics products which drive revenue from small cities as well.
Opportunity 鈥?Boost from government launched campaigns like Swachh Bharat and Smart City Threat 鈥?Stiff competition from Brick and Mortar shops.
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Ices Axe Market 2016: Global Industry Insights, Statistics, Demand and forecasts to 2021 Marketing Articles | July 29, 2016
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Chapter One Introduction of Ices Axe Industry 1.1 Brief Introduction of Ices Axe 1.2 Development of Ices Axe Industry 1.3 Status of Ices Axe Industry
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